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The Complete Digital Marketing Course – 12 Courses in 1

Video Introducing this tutorial


Introduction :
Welcome!
Digital Marketing Demystified in 5 Mins!
5 Best Digital Marketing Tools to Grow a Business
FAQ's & Resources!

Market Research :
Market Research Intro
How to Set Up a Market Research Survey with Google Forms
How to Get Responses to Your Survey
How to Analyse Your Survey Results
How to Get Valuable Feedback Without Sending a Survey
Market Research - Assignment

Set Up a Website :
Build This Site in Less Than 1 Hour
Why Use Wordpress vs. Wix, Weebly etc?
WordPress.com vs.WordPress.org
How to Get a Free Domain & 60% Off BlueHost
How to Verify WHOIS Information [IMPORTANT]
How to Add Pages, Post, Menus & Widgets
How to Add a Premium Wordpress Theme
How to Improve Your Wordpress Security with Plugins
How to Activate Your Free SSL Certificate in 1 Click!
How to Set Up Email Addresses for Your Business
Assignment - Set Up a Website

Email Marketing :
Why Market Your Business with Email?
Mailchimp Account Setup
Add Opt-Ins & Pop Ups to Your Website for Free
Collect Emails Without a Website
Create an Email Campaign with Mailchimp
Write Email Subject Lines That Get Opened
Email Marketing Analytics
Assignment - Email Marketing

Copywriting :
Introduction to Copywriting
What is Copywriting & Why is it Important?
How to Write For Your Buyer Persona
Attention - Headlines are "Eighty Cents of the Dollar"
11 Tips to Write Magnetic Headlines
A.I.D.A - Interest, Desire & Action
Assignment - Copywriting
Quiz - Copywriting
2 questions

Search Engine Optimization (SEO) :
Introduction to SEO
An Overview of SEO
5 SEO Metrics to Measure SEO Performance
How to SEO Optimise Your Homepage
How to Verify Your Website in The Google Search Console
How to Improve Website Performance & Speed
How to Take the Google Mobile Friendly Test
How to Do Keyword Research: Steps & Strategy
How to Quickly Brainstorm 1000's of Keyword Ideas
How to Narrow Down Your Keyword List using Google Keyword Planner
How to Assess Keyword Competition & Choose Target Keywords
How to Write Title Tags Search Engines Love
How to Skyrocket Clickthrough Rate with Meta Descriptions
How to Appear in the Google Image Search Results
Copy Optimization: Headings Tags, Outgoing & Internal Links etc.
The Types of Backlinks That Really Matter and How to Get Them
How to Maximise Links for Your SEO Campaigns
How to Create Content That Generates Links & Social Shares on Autopilot
How to Leverage Authority Websites and Top of the Search Results
Student Q&A #1
Student Q&A #2
Local SEO: How to Rank Your Local Business in Google
Assignment - SEO
Quiz - SEO
2 questions

YouTube Marketing :
YouTube Marketing Overview
YouTube Marketing Strategy
YouTube Competitor Analysis
YouTube Keyword Research
YouTube Account Setup
YouTube Account Optimisation
YouTube Banner
YouTube Channel Tags
YouTube SEO
Enable Custom Thumbnails
YouTube Thumbnails
YouTube Cards
YouTube Comments
Manage Multiple YouTube Accounts
YouTube Monetisation
New Monetisation Requirements YouTube
YouTube VidIQ (Free Tool)
YouTube - Increase Subscribers by 400%
YouTube Ads
YouTube Analytics
Assignment - YouTube Marketing

Facebook Marketing :
Why Market Your Business on Facebook
Facebook Page Setup
Facebook Icon
Facebook Cover Image
Facebook Page Description
Facebook - What to Post?
8 Tactics To Get Your First Page Likes
Secret Way to Boost Page Likes
Facebook Competitions
Facebook Groups
Facebook Live
Manage Multiple Facebook Pages
Facebook Comments & Reviews
Facebook Insights
Assignment - Facebook Marketing

Twitter Marketing :
Twitter Marketing - What You Will Learn?
Twitter Profile Setup
Twitter Accounts to Follow
Twitter Profile Optimisation
Twitter Features
Twitter - What to Post?
Twitter Followers
Twitter Hashtags
Twitter Polls
Pinned Tweets
Twitter Customer Acquisition
Twitter @Mention Influencers
Twitter on Your Website
Twitter Analytics
Assignment - Twitter Marketing

Quora Marketing :
Why Market Your Business on Quora?
Quora Marketing Strategy
Quora Account Setup
Quora Account Optimisation
Build a List of Questions to Answer
Format Your Answers for Maximum Clicks
Quora Promotion
Find Blog Post Ideas with Quora
Quora Business Page Setup
Quora Analytics
Assignment - Quora Marketing
Google Ads
11 lectures
Why Market Your Business with Google Ads?
How Google Ads Works
Analyze Your PPC Competition
Google Ads Account Setup
Select the Right Campaign Type
Determine Bids & Budgets
Target Your Audience
Advanced Campaign Settings
Choose Profitable Keywords
Write Ads That Grab Attention
Assignment - Google Ads
Google Analytics
22 lectures
Google Analytics - What Will You Learn?
Google Analytics Resources
Google Analytics Account Setup
Install Tracking Code
Add Backup Views
Add Filters to Remove Internal Traffic
Navigating Google Analytics
Reporting Tools for Analysis
Analyze Real Time Reports
Analyze Audience Reports
Analyze Acquisition Reports
Analyze Behaviour Reports
Analyse With Segments
Track Marketing Campaigns
Campaign Tagging Example
Configure Goals
Link Adwords
Remove Spam Traffic
Manage Multiple Google Analytics Accounts
Set Up Custom Alerts
Analytics Intelligence
Next Steps
Instagram Marketing
15 lectures
Instagram Business Account Setup
Follow These Instagram Accounts
Instagram Profile Image
Instagram Bio
Instagram Content Creation
Instagram Reposting
Instagram Followers Hack
Instagram Hashtags
Instagram Stories
Instagram Followers Tool (Free)
Instagram @Mention Influencers
Instagram Spam
Instagram Analytics
Shopping on Instagram (New Feature)
Next Steps
Pinterest Marketing
10 lectures
Why Market Your Business on Pinterest?
Pinterest Account Setup
Pinterest Accounts to Follow
Pinterest Account Optimisation
Pinterest Account Verification
Pinterest Boards
Pinterest Followers
Pinterest Chrome Extension (Free)
Pinterest Graphics
Next Steps
LinkedIn Marketing
9 lectures
Linkedin Account Setup & Optimisation
Linkedin Connections Hack
Linkedin InMail Hack
Linkedin Viral Posts
Linkedin Blog Traffic
Linkedin Groups
Linkedin Company Page Setup
Linkedin Ad Credits ($50 Free)
Next Steps
Facebook Ads
43 lectures
7 Keys to Facebook Advertising Success
Facebook Success Stories
How to Set Up An Advertising Account
Boost Posts vs. Ads Create Tool vs. Power Editior
Key Ad Policies (Facebook & Instagram)
Facebook Ad Structure
Create Your First Ad - Choose a Campaign Objective
Targeting by Location & Demographics
Targeting By Interests
Targeting By Behaviours & Connection
Ad Placements
Budgets
Ad Creative
Tips to Write a Winning Ad
Place Ad Order
Key Advertising Terms
Ad Reporting
How to View Your Billing Summary
Facebook Pixel
Website Custom Audiences
Email List Custom Audience
Page Engagement Custom Audiences
Video Views Custom Audience
Lookalike Audiences
Page Likes With Custom Audiences
Video Ads
Lead Ads
Instagram Ads
Dynamic Ads For Ecommerce
Collection Ads for Ecommerce
Canvas Ads
Offer Claim Ads
Local Awareness Ads
Event Response Ads
Power Editor
Easy Split Testing with Power Editor
Bulk Manage with Power Editor
Business Manager
Business Manager - Roles & Permissions
Custom Conversions and Standard Events
Facebook Marketing Partners (FMP's)
How to Start a Facebook Ads Business
Next Steps
App Marketing
4 lectures
App Store Market Research
43 Ways To Promote Your App
Facebook Ads : App Install & Enggagement Ads
Google Ads : App Install & Engagement Ads
Conclusion
3 lectures
You've Done It! ...12 Key Takeaways from This Course
How to Get Your Certificate of Completition
Next Steps: Delve Deeper in Digital Marketing (Discounts to other courses)
Old - Marketing Fundamentals
5 lectures
Introduction to Marketing Fundamentals
How to Create a Buyer Persona
8 Ways to Find Your Audience Online
How to Identify Your Unique Selling Proposition
Assignment - Marketing Fundamentals
Old - Market Research
6 lectures
Introduction to Market Research
Why Typeform?
How to Design Your Online Survey
How to Distribute Your Online Survey
How to Analyse Your Survey Results
Assignment - Market Research
Quiz - Market Research
2 questions
Old Email Marketing
11 lectures
Introduction to Email Marketing
Why List Building Is So Important
How to Integrate MailChimp with Wordpress
How to Track Email Sign Ups with Google Analytics
How to Add a Lead Magnet to Your Sign Up Form
How to Turn Your Homepage Into a Landing Page
How to Use Pop Ups & Opt In Forms
How to Use LeadPages to Grow Faster
How to Create an Email Campaign in Mailchimp
Email Analytics: 5 Metrics to Track
Assignment - Email Marketing
Quiz - Email Marketing
3 questions
Old YouTube Marketing
15 lectures
Introduction to YouTube
Why YouTube
YouTube Marketing Strategy
"Watch Time" is Golden
The Subscriber Advantage
YouTube Recording Software & Mics
YouTube Acccount Set Up & Optimization
YouTube Keyword Research
YouTube Video Structure
YouTube SEO
Youtube Thumbnails
YouTube Annotations & Cards
YouTube Promotion
YouTube Analytics
Assignment - YouTube
Quiz - YouTube
2 questions
Old Facebook Marketing
23 lectures
Introduction to Facebook Marketing
Why Facebook?
Create Your Facebook Page
Facebook Icon
Facebook Cover Image
Description & About Page
Apps & Tabs
Page Settings
9 Post Formulas Gauranteed to Drive Engagement
Edgerank Algorithm
Caption This Photo
Quotes
Native Videos
Facebook Contest
5 More Facebook Post Formulas
Bonus Tips: Content Strategy
10 Tactics to Start Getting Organic Likes
Use Email to Drive Organic Likes
Use Facebook Groups to Drive Organic Likes
Add a Facebook Like Box to Your Website
Secret Strategy to Increase Page Likes
5 Facebook Insights Reports to Measure Success
Assignment - Facebook
Quiz - Facebook
2 questions
Old Twitter Marketing
16 lectures
Introduction to Twitter Marketing
Why Twitter?
How Twitter Works
What Not To Do on Twitter
4 Ways To Get More Retweets
5 Steps Optimize Your Profile
5 Ways to Promote Your Twitter
Use Hastags to Increase Discoverability
Follow Top Twitter Users
The Poster Boy Formula
Join a Trending Conversation
Ask Questions
Bring Twitter Into the Physical World
Track Results: Twitter Analytics
Bonus Tip. Schedule Tweets with Buffer
Assignment - Twitter
Quiz - Twitter
2 questions
Old Quora Marketing
10 lectures
Introduction to Quora Marketing
Why Quora?
How to Join Quora & Optimize Your Profile
How to Identify Questions That Are Worth Answering
How to Choose or Create a Blog Post to Link Back To
How to Structure Your Answers For Maximum Clicks
How to Promote Your Quora Answers
How to Track Quora Traffic & ROI in Google Analytics
Rinse & Repeat [Just 5 Mins a Day!]
Assignment - Quora
Quiz - Quora
2 questions
Old Adwords
14 lectures
Introduction to Google Adwords
Benefits of Google Adwords
How Google Adwords Works
Define Success & Set Up Tracking
Analyse Your PPC Competition
Have a Congruent Landing Page
Select The Right Campaign Type
Target Your Audience
Determine Your Bids & Budgets
Write Effective Ads
Choose Profitable Keywords
Advanced Campaign Settings
Measure & Optimise
Assignment - Google Adwords
Quiz - Google Adwords
2 questions
Old Google Analytics
21 lectures
Introduction to Google Analytics
Install Google Analytics
Enable These 3 Essential Reports
Set up Goal Tracking to Measure Success
Filter Internal Traffic So You Don't Skew Your Data
Add Custom Dashboard to Reveal 12 Essential Metrics
Get Notified for Traffic Drops & Spikes with Custom Alerts
Make Google Analytics Annotations So You Don't Forget
Analyze Demographics Reports (Age, Gender, Interests & Behaviour)
Analyze Geo Report (Language & Location)
Analyze Technology & Mobile Report (Browser, OS & Devices)
Analyze Acquisition Overview Report
Analyze Source/Medium Report
Analyze Best Days to Post
Use Campaign Tagging to Improve Acquisition Data Accuracy
Analyze Landing Pages Report
Analyze All Pages Report
Analyze Exit Pages Report
Analyze Goals Report
Assignment - Google Analytics
Bonus: How to Remove Spam Traffic
Quiz - Google Analytics