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Software Product Leadership – Product Management 101


Introduction :
Course Overview
What is a PM?

Business: Discovering market needs and opportunities :
Section Overview
Understanding Business Motivations
Business Motivations and Customer Needs
1 question
Uncovering the competitive landscape
Keeping up with industry trends
Forming a point of view
Why Minimum Viable Product
1 question
Customer Empathy
Customer Empathy Quiz
7 questions

Leadership: Getting your team and other stakeholders onboard :
Section Overview
Creating the pitch
Estimating what skills and resources are needed to get there
Understanding team dynamics
Avoiding the lone star problem
Socializing ideas
Seeking and receiving feedback
Trust

Design: Crafting the User Experience :
Section Overview
User Stories and Personas
Getting started with design explorations
Non visual elements of user experience
Quantitative User Research
A/B testing product ideas

Execution and Evaluation: Delivering on the value proposition :
Section Overview
Anatomy of functional specs
Functional Spec
1 question
Unblocking engineers
Interfacing with other parties
Standard Metrics (MAU, DAU and more)
Execution and Evaluation
2 questions
Decision making with metrics
Sum up: A day in the life of a Product Manager

Your PM Career: Getting in and growing as a Product Manager :
Section Overview
Career cycle and changing roles
'PM'ing your job search
How to prepare for a PM interview
Test your PM thinking!
1 question
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