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SEO Training Course by Moz

Video Introducing this tutorial


SEO Strategy Development :
What does an SEO do in their day-to-day work?
How to craft remarkable SEO strategy for 2017
SEO Strategy Audit in 5 Steps
How to create demand for sites with little or no search volume
Creating a Customer Journey Map

Site Audits and Structure :
Kickstart an SEO Site Audit for your Startup
Controlling Indexing for better Search Engine Ranks
Subfolders vs. Subdomains

Keyword Research Basics :
Step by Step process for discovering, prioritizing keywords
How to Build a Killer Content to Keyword Map

On-Page SEO Fundamentals :
8 Principles of a great on page SEO strategy
How to Optimize for Competitors' Branded Keywords

Link building and Off-Page SEO :
The Rules of Link Building
Targeted Link Building in 2016
20 Attributes that Influence a Link's Value

SERP Features (a.k.a. Featured Snippets) :
How to Appear in Google's Answer Boxes

Reporting on SEO :
How to convert client goals into reportable metrics
How to prove the ROI of content campaigns

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