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Marketing Fundamentals


Introduction - What you Will Learn :
Intro to Marketing Fundamentals

Knowledge Unit 1: Marketing Defined :
Marketing Defined
11 questions

Knowledge Unit 2: Marketing's Role :
Marketing's Role
10 questions

Knowledge Unit 3: Branding :
Branding
6 questions

Knowledge Unit 4: Brand Architecture :
Brand Architecture
6 questions

Knowledge Unit 5: Style Guides :
Style Guides
3 questions

Knowledge Unit 6: Market Research :
Market Research
8 questions

Knowledge Unit 7: Buyer Personas :
Buyer Personas
8 questions

Knowledge Unit 8: Customer Journeys :
Customer Journeys
5 questions
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