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Udemy LinkedIn Ads Course 2020 – From Beginner to Advanced

Video Introducing this tutorial


Introduction to LinkedIn Ads :
The Pros and Cons of LinkedIn Ads
Difference between Search Leads and LinkedIn Leads
Should I advertise on Linkedin?
Linkedin Ads - Introduction Quiz

Starting with Linkedin Ads :
Getting Admin Access to the Company Page
Getting Access to LinkedIn Ads Account
How to set up LinkedIn Insight Tag
How to set up Conversion Tracking - Part 1
How to set up Conversion Tracking - Part 2
Tracking Conversion Using an Event Specific Pixel
Starting with LinkedIn Ads - Quiz

Objective Based Advertising on LinkedIn :
Introduction to this section
Starting Campaign from Scratch and How we designed this section
Brand Awareness as Campaign Objective
Website Visits as Campaign Objective
Engagement as a Campaign Objective
Video Views as a Campaign Objective
Lead Generation as a Camapign Objective
Website Conversions as a Campaign Objective
Job Applicant as a Campaign Objective
LinkedIn Ad Objectives What to select and What to Avoid
Follow Along - Setting Objectives for our Campaigns
Objective Based Advertising on Linkedin - Quiz

Account Structue :
How to Name your campaigns
Follow Along- Setting up Campaign Name

Targeting on Linkedin Ads :
Introduction to the Targeting Section- How we designed this section
Setting up Location and Language Targeting
Targeting by Audience Attributes - Part 1
Targeting by Audience Attributes - Part 2
Targeting by Matched Audiences - Part 1
Targeting by Matched Audiences - Part 2
Linkedin Audience Expansion and Audience Network - Part 1
Linkedin Audience Expansion and Audience Network - Part 2
LinkedIn Targeting Best Practices - Part 1
LinkedIn Targeting Best Practices - Part 2
Follow Along- Targeting by Audience Attributes
Follow Along- Targeting by Matched Audiences
Follow Along - Website Retargeting
Targeting on Linkedin Ads- Quiz

Ad Formats :
Intro the Ad Format Section- How we designed this section
Single Image Ad
Carousel Ads
Video Ads
Text Ads
Spotlight Ads
Message Ads
Follower Ads
Job Ads
LinkedIn Ad Formats - What to select and What to Avoid
Follow Along- Setting up single Image Ad
Ad Formats - Quiz

Bids and Budgeting :
Intro to the Bids and Budgeting Section- How we designed this section
Bid Types for Brand Awareness as a Campaign Objective
Bid Types for Website Visits as a Campaign Objective
Bid Types for Engagement as a Campaign Objective
Bid Types for Video Views as a Campaign Objective
Bid Types for Lead Generation as a Campaign Objective
Bid types for Website Conversions as a Campaign Objective
Bid Types for Job Applicant as a Campaign Objective
Max Cost Per Send (CPS) Bid Type and Best Practises for Bidding
Best Practices for Bidding on LinkedIn
Budget and Schedule
Follow Along- Bids and Budgeting
Bids and Budgeting - Quiz

Reporting, Analytics and Benchmarking :
Intro to the Reporting, analytics and Benchmarking Section- How we designed this
Performance Metrics in Campaign Manager
Delivery Metrics in Campaign Manager
Engagement Metrics in Campaign Manager
Conversions and Lead Metrics in Campaign Manager
Sponsored Messaging Metrics in Campaign Manager
Video Metrics in Campaign Manager
Budget and Bid Metrics in Campaign Manager
Download Performance Reports in Campaign Manager
Performance Charts and Demographics for your ads
URL tagging and Benchmarking
Seeing Performance Report of a Live Account
Follow Along- Performance Chart and Demographics
Follow Along-Performance Reports in a CSV File
Reporting, analytics and Benchmarking - Quiz

Lead Generation Forms :
How to create a Lead Generation Form
Follow Along- Creating a Lead Generation Form

Frequently Asked Questions on LinkedIn Ads :
What we will be covering in this section
Should i use Audience Expansion?
Should I use the LinkedIn Audience Network?
What Bid Type should I be using?
What should be my Bid Amount?
What combination of Audience Attributes should i use for Targeting?
List Upload Vs Typing Company Names- What to use for Company /ABM targeting?

Top 5 LinkedIn Ads Mistakes :
Top 5 LinkedIn Ads Mistakes

Case Studies :
Case Studies

Questions from Students:
Questions from Students