Start Here :
Introduction - Before you even start with AdWords
How to find best selling keywords? :
Keywords overview part 1
Keywords overview part 2
Keywords overview part 3
Free keyword tools for PPC not many people know about :
Find keywords with brainstorming
Free online keyword tools
Unusual but very effective keyword tool
Unexpected places you can find good keywords
One more unexpected place to find keywords
Little known search trick that finds great keywords
Google Adwords Keyword Planner Tool - Free & excellent. :
Google Adwords keyword planner tool part 1
Google Adwords keyword planner tool part 2
Google Adwords keyword planner tool part 3 - asses business aspects.
Wrapping up keywords :
How to verify keywords in Google search when in target area.
How to verify keywords in Google search when outside of target area
Let's recap keywords for Google Adwords part 1
Let's recap keywords for Google Adwords & PPC part 2 -wrong use of keywords
Adwords & Negative Keywords
Example list of negative keywords for Google AdWrods & PPC
Setting up Adwords :
Link to Google Adwords Policies
Creating your Adwords account ( Beginners )
Main campaign settings in AdWrods part 1
Main campaign settings in AdWords part 2
Setting AdWrods campaign location - Beginners
How and why to use excluded locations in Google Adwords & PPC
Setting AdWords campaign schedule - Beginners
Adding keywords to your campaign :
Adding keywords to Google AdWords campaign - learn about exact & phrase match.
Adding keywords to Google AdWords campaign - negative keywords, user intent.
Adding keywords to Google AdWords campaign - search terms.
What you must know about writing Google ads and other PPC? :
How to add ads & new eciting ad format ( introduced in 2016)
Editorial rules you must follow
What Google ads &PPC are really about - general rules.
How to write killer Google ads and other PPC advertising? :
Speak to customer's goal and offer something free
Write strong headline and use numbers
Make you ads super local
Use USP, discounts and low prices
More about USP & making ads local
Use site links and guarantee
How AIDA sales formula applies to ads
A few important don'ts
Ad's extensions :
Ad's extensions introduction
Why we do not use callout extension any more?
Why we do not recommend location extension
Why we do not recommend review extension
Why call extension is so important?
How to make sitelinks extension really work?
New and helpful price extension
Setting up conversion tracking :
Creating Analytics account (via Adwords), creating and adding tracking code
Adding goal in Google Analytics and linking with Google Adwords account
Importing conversions and adding conversion column in AdWords
Landing pages that convert visitors into customers :
Important intro to landing pages
How to create landing pages that sell
Using contrasting colours on landing pages (CTA)
Optimizing your Adwords to multiply sales and cut costs :
Optimizing keywords to cut costs and increase CTR, QS part 1
Optimizing keywords to cut costs and increase CTR, QS part 2 (continuation)
Optimizing keywords to cut costs and increase CTR, QS part 3 (continuation)
Adding more negative keywords - looking into real search terms
Optimizing ads in your account for high CTR and conversions
Optimizing landing pages for conversions and winning big time
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