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Digital Marketing Masterclass 2018 – 23 Courses in 1

Video Introducing this tutorial


Introduction :
Welcome! Let's Do This!
Download the Ultimate Guide to Content Marketing
Learn Our Digital Marketing System in 10 Minutes
Course Roadmap - Where Should You Begin?

Define Your Business & Target Audience :
DOWNLOAD: Define Your Business Worksheet
Define Your Purpose
Case Study: 3 Brand's Purpose
Position Your Brand
Case Study: Amazon and Harley Davidson Positioning Statements
Define Your Business
3 questions
Unique Selling Proposition
Personality: What's Yours?
Case Study: 3+ Brands Show Their Personality
Find Your Audience
Where is Your Audience?
3 questions
Validate Your Business Idea
CASE STUDY: Phil Surveys His Audience
Supplemental Reading List

Brand Identity :
Branding Basics
Case Study: 3 Companies with Great 'Brand' Strategies
Tools for Creating Graphics
Brand Assets: Links to Helpful Resources
Quick Canva Tutorial
Quick Photoshop Tutorial
Supplemental Reading List

Websites :
Website Tools & Why I Use WordPress
Find an Inspirational Website
1 question
Choose Your Domain Name
Intro to the WordPress Course Lessons
Purchase Hosting and Install WordPress
Navigating WordPress
Install a New Theme
Add a Static Home Page
Editing a Page & Change the Site Title
Add and Edit a Menu
Publishing Your Website
Writing a New Post & Organizing Your Blog
Blog Page Design - Excerpts vs. Full Content
Adding a Video to Your Website
Customize the Sidebar
Change Your Site Icon
Change Your Site Icon with a Plugin
Make Your Website Responsive and Mobile Friendly
Customize the Footer Information
Find, Install, and Activate Plugins
Backing Up Your Website
Securing Your Site from Attackers
Make Your Site SEO Friendly
Make Your Website Faster
See Google Analytics in WordPress
Block Spam with Akismet
Pretty Link Redirects and Link Shortener
Important Message About the Next Lesson
Secure Contact Forms
Add Comments
Free Email Marketing in WordPress
Add Social Sharing Buttons
What Pages Do You Need?
Design a Home Page that Works
The Start Here (About Page)
The Resources Page

Email Marketing :
Easy Email Marketing Funnels
Email Marketing Tools
Create a Lead Magnet
Plan Your Lead Magnet
2 questions
Add Opt-In Forms to Your Website
Segment and Tag Your Audience
Create Email Sequences
Write Better Email Subject Lines
Use Reports to Analyze Success
Case Study: How Phil Got 100+ New Subscribers in Less Than 1 Week

Copywriting & Blogging :
Copywriting Basics
A.I.D.A.
Case Study: A Sales Page That Works
9 Commandments of Copywriting
Write Better Headlines
Write Quality Articles
Improve Your Website's SEO
Supplemental Reading List

YouTube :
YouTube Basics
Case Study: Phil's YouTube Sales Funnel
SEO: Watch Time vs. View Count
YouTube Keyword Research
Start Your YouTube Channel
Design and Add Channel Art
Add Your Channel Description
Customize Your Channel Layout
Create Your YouTube Channel
1 question
Increase YouTube Subscriptions by 400%
Add a YouTube Channel Trailer
Verify Your Channel and More Important Settings
Upload Defaults, Featured Content, and Branding
Uploading a Video: Titles, Descriptions, Thumbnails, and Tags
Adding YouTube Cards and End Screens
YouTube Analytics
The Community Tab
Going Live on YouTube
Free Music Library on YouTube
Create a YouTube Ad / Promote Your Videos
Spy on Your Competitors with Social Blade
TubeBuddy Tutorial: Optimize Your YouTube Experience

Video Marketing :
Video Marketing Basics
Video Equipment for Beginners
Tools to Help Make Your Videos Look Pro
Structure a Video that Sells
Video Production Bootcamp Intro
You Need These Things to Make a Great Video
Create the RIGHT Video for Your Brand
Come Up with a GREAT Video Idea
Plan Your Video
Intro to Equipment
Camera Options
Microphone Options
Lighting Options
Editing Tools
Exposing Your Shot
Compose Your Shot
Filming Yourself
Getting the Right Shot
Choose a Background
Phil's Office Setup
Shooting with a Smartphone
Choosing the Right Microphone
Record Better Audio in Any Environment
Basic Video Lighting: 3-Point Setup

Facebook Groups :
Why Facebook Groups?
Start a Facebook Group for Your Audience
Create Your Facebook Group
1 question
Facebook Group Tips: Grow an Engaged Audience
Posting Types, Live Streaming to Groups, and Scheduling Posts

Facebook Pages :
Why Facebook Pages are Important for your Business
Join Our Course Private Facebook Group
Creating an Optimized Facebook Page for your Business
Adding Essential Information to your Facebook Page
Selecting your Profile Image
Creating a Professional Facebook Cover Image
Writing a Captivating Description for your Page
Getting your Facebook Page Username & URL
Facebook Apps Links
Facebook Page Apps to Increase Fans Engagement
Create your Facebook Page
1 question
Top 9 Ways to Monetize your Facebook Page
Exploring Publishing tools
Scheduling Posts
Facebook Call-To-Action Button
How to Spy your Competitors on Facebook
How to Guarantee your Fans see All your posts
Exploring Facebook Insights
Promoting your Facebook Page
Four Unlimited sources of Royalty Free Image for your Facebook
Turn ANY image into a clickable Facebook Post

Facebook Ads :
Introduction to Facebook Ads
Introduction to the Facebook Ads Manager
Setting up your Payment account for Ads
Defining your Target Audience
Level 1 - Creating the Ad Post
Level 1 - Boosting Your Post
Level 2 - Creating your Ad in the Ads Manager
Tips to get your Ad approved by Facebook
Analyzing the Results
Creating you First Facebook Ad
2 questions

Facebook Retargeting :
What is Facebook Retargeting and Why is Important for you
Creating a Facebook Pixel
Installing the Pixel in Wordpress
Installing the Pixel in other websites (non-Wordpress)
Installing the Facebook Pixel on your Website.
2 questions
Testing the Facebook Pixel
Creating your Audience with the Facebook Pixel
Facebook Pixel Advanced Audience Creation
Message "Your Audience is too small"
Creating a Facebook Ad with the Pixel Audience

Facebook For Local Business :
How Facebook Ads Can Help your Local Business to Grow
This is the Plan for your Local Business
Reaching people around your business
Creating your Local Business Facebook Ad
Create a Facebook Ad for your Local Business
1 question

Facebook Marketing - Student Q&A :
How to Optimize Your Audience Detailed Targeting on Facebook Ads
How to Use Tags to Reach more people on Social Media

Google Adwords :
Google Adwords for your Business
How Google Adwords works?
Examples of Google Adwords Ads that we are Creating
Setting up your Adwords Account
Exploring the Adwords Interface
Finding the Best Keywords for your Business with Keyword Planner
Creating a Google Adwords Search Campaign
Selecting your Audience
Choosing your Bid Settings
Creating an Ad Group and Adding Keywords
Finalizing your Google Adwords Ad
Managing your Campaign and Analytics
Creating a YouTube Ad with Google Adwords
Your Next Steps...
Create a Google Adwords Ad
1 question

Google Analytics :
Set Up Google Analytics
Navigating the Google Analytics Dashboard
Know Your Audience Better with Analytics
User Acquisition and Behavior Flow
See Where Visitors Click on Your Website
User Behavior and Site Speed
Setting Up Goals with Google Analytics

Twitter :
Why Twitter and How it can Help your Business
Choosing the Best Username
4 Tips to Choose Your Twitter Handle
Creating your Twitter account
Creating an Outstanding Twitter Profile Page
Adding your Profile and Header Photo
Writing an Optimized Twitter Bio
Write an Optimized Twitter Profile Description
1 question
Pin the Most Important Tweet for Your Audience
Connecting with Other Influencers
Twitter Hashtags
Case Study - Growing Your Twitter presence with Jooicer
Adding Twitter buttons to your Website
Adding Twitter Widgets to your Website
Twitter Advertising - Creating your Ads Account
Twitter Advertising - Adding your Payment Method
Twitter Advertising - Creating other Twitter Ads
Twitter Advertising - Promoting a Tweet

Instagram :
Why Instagram and How it can Help your Business
Instagram for Business - What's our Strategy
Create an Instagram for Business Profile
#1 Building a Killer Instagram Profile
#2 Building a Killer Instagram Profile
#3 Building a Killer Instagram Profile
#4 Building a Killer Instagram Profile
Accessing the Ads Manager
Creating your First Instagram Ad
Creating your Instagram Ad inside the App
Create an Instagram Ad!
2 questions
Important Tips to have a successful Ad campaign
#1 Mistakes People Make on Instagram
#2 Mistakes People Make on Instagram
#3 Mistakes People Make on Instagram
#4 Mistakes People Make on Instagram
#5 Mistakes People Make on Instagram
#6 Mistakes People Make on Instagram
Tools to Create Viral Instagram Photos
Create Viral Instagram Photos
Adding Your Logo or Website to your Instagram Photos
Instagram Live Video

Pinterest :
Why Pinterest and How it can help your Business
Opening a Pinterest Business Account
Linking Pinterest with Your Website and Getting a Verified Account
Linking Pinterest with Other Social Media Platforms
Optimizing your Pinterest Profile
Creating Boards
Create two Pinterest Boards in your Profile
1 question
Using "Secret" Boards
The Powerful Pinterest Notification
Adding Pinterest Chrome Extension
Adding Pinterest to Your Website
Pinterest Ads - Getting Started
Pinterest Ads - The Ads Panel Overview
Pinterest Ads - Creating a Campaign
Pinterest Ads - Creating Pinterest Ads Fast
Pinterest Ads - Analytics

LinkedIn :
Welcome to LinkedIn Marketing
Setting up your LinkedIn Profile
Adding Experience, Skills, Accomplishments to your Profile
Adding a Professional Background Photo
Adding Media (video/photos) to your LinkedIn Profile
Changing your LinkedIn URL
Adding Your Website to LinkedIn
Creating Shareable Content on LinkedIn
Case Study: LinkedIn Company Page Examples
Creating a LinkedIn Company Page
Managing your LinkedIn Company Page
Publishing content in your LinkedIn Company Page
Getting $50 Bonus in Ads Credits
LinkedIn Ads Introduction
Creating a LinkedIn Sponsored Content Ad
Waiting for LinkedIn Ad approval
Creating a LinkedIn Text Ads Campaign
Creating a LinkedIn Sponsored InMail Campaign
Quick view at the Campaign Manager
Create an Optimize your LInkedIn Profile
1 question

Periscope :
What is Periscope
Creating Your Periscope Account
Using your Description as Marketing tool
Using Periscope like a Pro
Live Scope Stats
How Often to Periscope
Ideal Periscope session length
Using Powerful titles in your scopes
Getting feedback from your Audience
Using your scopes in other Channels
Optional equipment that will make your scopes looks professional
Let's do a Periscope Session
1 question

Google Plus :
Welcome to Google Plus
Why your Business should be on Google Plus
What's the difference between Google Plus Pages and Profiles
Creating a Google Plus Business Page
Adding the Profile photo and Cover Image
Adding your Contact Information
Adding links to your Website and Social Media
Adding your Story
Previewing your Google Plus Page

Social Media Live Streaming :
Using Different Social Media Streaming to Grow your Business
Basic Equipment for Social Media Streaming
Planning an Irresistible Live Streaming Session
Facebook Live Basics
Running a Facebook Live Session from your Smartphone
Sharing our Facebook Live Session
3 ways to Reuse your Facebook Live Session for Ads or Posts
YouTube Live Basics
Running a YouTube Live From your Smartphone
Instagram Live
Periscope Live
Introduction to OBS Broadcaster software
Setting up your OBS Software
Using OBS Studio Mode
Facebook Live Streaming with OBS
YouTube Live Streaming with OBS
Simultaneous Streaming to Facebook, YouTube and Periscope
Other awesome software for Live Streaming
Let's do a Social Media Live Streaming Session!
1 question

Podcasting :
Why Podcasting?
Podcasting Tools
Podcast Hosting with Libsyn
Adding Tags to Your MP3 with ID3 Editor
Getting Your Podcast on iTunes
Validate Your Podcast Feed
Outsourcing Your Podcast Work

Quora :
Why Quora?
Find the Right Questions, and Optimize Your Answer

Conclusion :
Thank You

LIVE Q&A Replays :
Live Q&A 1
Live Q&A 2
Live Q&A 3
Live Q&A 4

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