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Certified Digital Marketing Expert

Video Introducing this tutorial


Introduction :
Introduction
Why we made this course
Who should learn this course
How you should complete this course

How to Focus on Every step of your Customers :
Introduction : How to Focus on Every step of your Customers
Make your Customers as your Marketers
Learn your Customers Buying path
How to Develop Persona of your Customers
How to Create a Conversion Funnel for your E Commerce store
How to make best use of Digital marketing

Numbers matter in Digital marketing, Think as CEO's thinks :
Introduction - Numbers matter in Digital marketing, Think as CEO's thinks
What is the Value of Time?
Core Digital marketing Goals
Questionnaire for Digital marketing Framework Development
Connecting Dots by learning Consumer Purchase cycle
Summary of this Chapter

Story telling for Digital Brand Awareness :
Introduction - Story telling for Digital Brand Awareness
What is Brand story telling
Stop being a Marketer Now
Get into Real Conversation
Create your Company's Message Architecture
Create your Company's Message Architecture
Unified Brand Positioning of your Offline and Online Pressure
Learn how to Choose Smart words

Digital Marketing Tools for Startup Business :
Introduction - Digital Marketing Tools for Startup Business
Email Marketing Tool
Marketing Automation Tool
Project and Task management tool
Social Media management tool
Analytics tool
Audience Engagement tool
Search Engine Optimisation tool
Competitor Research tool
Summary of this Chapter

How to keep your Company in Market Trend :
Introduction - How to keep your Company in Market Trend
How to use RSS Content Aggregator
How to Use Content Explorer Tool
How to use Question Answer Sites for Digital marketing
How Content Flipping helps in Digital marketing
How to use Social media listening Effectively
Summary of this Chapter

Search Engine Optimization :
Introduction - Search Engine Optimisation for E Commerce
Definition of SEO
Overview of SEO
White hat VS Black hat SEO
On-page and Off-page SEO Strategies
Contents for On-page SEO
HTML for On-page SEO
Architecture for On-page SEO
What is Off-page SEO
Trust and Off-page SEO
Personal Profiles and Off-page SEO
Social Media links for Off-page SEO
Summary of this Chapter

Content Marketing - Types of Contents :
Introduction
Blog as Content Marketing Tool
E-Newsletter
WhitePapers
Articles
E-Book as Content Marketing Tool
Testimonials
Micro-Blogging
Webinars and Microcasting
Videos
Online News PR
Custom Social Network
Print & Digital Magazines
V-Blogging
E-Learning
Mobile Apps
Podcasting
Virtual Trade Shows
Comics
Online Games
Infographics
Mobile Apps
Screencast

Traffic Generation with Content Marketing :
Reach Networks to get Large Share
Requesting the Influencer
Using Klout Tool to find Influencers
Connect with linked websites
Post your article on Alltop
Influencers Research at Quora
Why Quora is important
Steps to follow to connect with influencer at Quora
Finding Influencers in different content formats
Email as an Article Marketing Startegy
Summary

Marketing Automation Using Chat Bots :
Introduction
How Bots can automatically interact with your website visitors
How Bots can help you in Marketing Research
How Marketing Bots can help in Lead Nurturing
Bots that help in Team Management
Custom User Experience using Bots
Bots for Social Media Messaging
How Marketing Bots can sell products
How Bots can Analyse Demographics and Psychographics
How Chatbots can help in Customer Engagement

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