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Behavioral Economics and Neuromarketing

Introduction :
Overview of the course
Introduction to Behavioral Economics and Neuromarketing
Introduction to Behavioral Economics and Neuromarketing
3 questions

Behavioral Economics :
Anchoring and Decoy Effect
Anchoring & Decoy Effect
1 question
Status Quo, Goal Gradient Effect, Expectancy Effect
Status Quo, Goal Gradient Effect, Expectancy Effect
2 questions
Framing, Decision point intercepts, Planning Fallacy
Framing, Decision point intercepts, Planning Fallacy
2 questions
Mental Accounting, Sunk Cost Effect, Choice Overload
Mental Accounting, Sunk Cost Effect, Choice Overload
1 question

Senses :
Scent Marketing
Power of sound in purchase behaviour
How to name, display and price your products
Sense
5 questions

Experiments :
How to structure your own experiments
Psychological Tricks in Daily Life :
How to make people like you

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