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Udemy 50-point SEO Audit 2020 To Test Your Site Or As Freelancer

Video Introducing this tutorial

Introduction and warm welcome :
Introduction and warm welcome
Checklist of things we will cover

Site crawling, indexing, accessibility, technical analysis :
Section introduction - making sure there are no problems
Google Search Console, formerly known as the Google Webmaster Tool
Checking for site accessibility by creating your sitemap.xml for SEO
Broken link check
Website uptime check

Duplicate or bad content :
Ways of dealing with thin or bad content and what's really duplicate
Finding pages to improve or delete by using the Google Search Console
Identifying and getting rid of bad pages

Current traffic :
Google Analytics introduction

Domain level factors :
Domain level factors section introduction
Does site age matter?
What is page rank, domain authority, and do they matter?
Page optimization prioritization strategy

URL structure :
Do keywords in domain or exact-match domains matter?
https instead of http
URL folder and page names structures for SEO

Mobile friendliness :
On page SEO audit section introduction
Introduction to mobile friendly websites
Using the Google mobile friendliness check tool

Page quality audit :
Good grammar on each page, well-written
How to set up the Yoast plugin for SEO
Setting meta title and description on your page
Content quality and cornerstone SEO pages and rich media on your pages
Image ALT tag for SEO

Keyword research :
Keyword research section introduction
13-step keyword research checklist
Keyword density tool: 2 great uses for SEO
keyword density
Optimizing for voice search: Google voice SEO & Answer-box SEO

Site load speed :
Site speed section introduction and how it impacts SEO
Speed update and how it impacts SEO
Critical Rendering Path and how it impacts page elements, load speed and SEO
Case study and immediate results of taking out unused CSS from a page
Case study of reducing image size issues
Case study of getting rid of JavaScript to speed up the site

Easy wins for faster page loading :
How to reduce image size
Further reducing image size

CSS and JavaScript Minification :
"Minifying" CSS, html and JavaScript file sizes
Enabling compression
Caching plugins for WordPress

Using PageSpeedInsights to improve site speed :
Removing unused CSS
Unused CSS in a WordPress template
Text compression
JavaScript defer and async tags
Experiment of removing Google ads

Local Google SEO :
Which businesses are local and examining the local SEO result template for audit

Conclusion :
Bonus lecture