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Skillshare Understanding SEO concepts and performing SEO Audit using free tools

1. Course Introduction and topics of coverage
2. What is Search Engine Optimization?
3. How does Search Engine Work?
4. What is digital marketing & its link with SEO?
5. Search Engine Optimization vs Search Engine Marketing
6. Types of SEO
7. SEO Techniques - Technical, ON Page and OFF Pages SEO
8. Technical SEO
9. Technical SEO - What is https?
10. Technical SEO - What is https (contd).
11. Technical SEO - Importance of Robots.txt and Sitemap.xml
12. Technical SEO - Importance of Robots.txt and sitemap.xml
13. Technical SEO - using Google Search Console
14. Technical SEO - GZIP compression - Making you website faster
15. Technical SEO - GZIP Compression (Contd) - Making your website faster
16. Technical SEO - Mobilefriendly approach plays a critical role
17. Understanding ON-PAGE SEO
18. ON-PAGE SEO - Keywords
19. OFF PAGE SEO
20. Overview of Google Algoritms in SEO
21. Importance of Backlinks in SEO
22. SEO Audit and how to perform?
23. Free SEO Audit tools - Part 1
24. Free SEO Audit - Part 2