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Logo Design Made Simple: Design For Business

1. 001 Introduction
2. 002 The purpose of a logo
3. 003 What makes a good logo
4. 004 Doing your homework
5. 005 Generating ideas
6. 006 Choosing the right typeface
7. 007 Exploring type variables
8. 008 Add or remove one thing
9. 009 Looking beyond twenty six letters
10. 010 Replacing letters with words
11. 011 Outlined type
12. 012 Creating a circular logo with type on a path
13. 013 Working with warped type
14. 014 Creating a monogram
15. 015 Creating a handwritten logo
16. 016 Creating a stacked type logo
17. 017 Perspective typeRendering letters as a halftone dot pattern
18. 018 Rendering letters as a halftone dot pattern
19. 019 Creating a vintage label
20. 020 Using simple shapes to create a logo symbol
21. 021 Lines
22. 022 Arrows
23. 023 More arrows
24. 024 Squares and rectangles
25. 025 Circles and ellipses
26. 026 Triangles and diamonds
27. 027 Stars
28. 028 Polygons
29. 029 Abstract shapes
30. 030 Geometric patterns
31. 031 Creating a modular logo from simple shapes
32. 032 Designing a seal logo
33. 033 Designing a shield logo
34. 034 Designing a ribbon logo
35. 035 Designing with swirls and swooshes
36. 036 Designing with hearts
37. 037 Designing with nature inspired imagery
38. 038 Designing with architecture inspired imagery
39. 39 Designing with animal inspired imagery
40. 040 Taking inspiration from patterns
41. 041 Creating shine
42. 042 Creating gloss
43. 043 Creating a bevel effect
44. 044 Working with transparency
45. 045 Designing with negative space
46. 046 Adding texture to a logo
47. 047 Color associations
48. 048 Combining colors
49. 049 Spot, process, and web colors
50. 050 Recoloring artwork Experiment with different color schemes
51. 051 Converting process to spot color
52. 052 Converting process to tints
53. 053 Converting transparency to tints
54. 054 Offsetting mutliple paths
55. 055 Working with stripes
56. 056 Creating a circular maze
57. 057 Creating a patterned spiral
58. 058 Creating a camera shutter swirl
59. 059 Type on a cube
60. 060 Perspective extrusion
61. 061 Adding a shaded shadow
62. 062 Creating an offset shadow
63. 063 Preparing usage guidelines
64. 064 Preparing print files
65. 065 Preparing screen files
66. 066 Goodbye