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Fundamentals of SEMrush

Video Introducing this tutorial

Basics of SEMrush :
The Course Overview
Introduction to SEMrush
What is Competitive Analysis
Identifying Competitors
Navigating the Dashboard
Objectives for Using SEMrush


Domain Analytics :
Domain Overview
Organic Search Traffic
Paid Search Traffic
Backlinks
Display Advertising
Video Advertising
PLA Research


Keyword Analytics :
Keyword Analytics Overview
Phrase Match
Related Keywords
Ads History
Keyword Difficulty
SEO Keyword Magic Tool


Creating Professional Reports :
Generating Spreadsheet Reports from the Dashboard
Why Create Custom Reports
Navigating the Drag and Drop Reports Builder


Using SEMRush to Improve SEO :
Identifying Niche Based Keywords and Phrase Match Keywords
Filtering Keyword Data for Organic and Paid Opportunities
Creating and Curating Content Based on Keyword Research
SEO Content Template


Interpreting Backlink Reports for SEO :
Backlink Analysis
Backlink Competitor Analysis
Identifying Backlink Opportunities
Distinguishing between No Follow and Follow Links


Plan Paid Advertising Campaigns with SEMRush :
Filtering Keyword Data for PPC Opportunities
Using Phrase Match and Related Keywords for Paid Traffic
Analyzing Competitor Ads, Ad Copy, and Results
Modeling Competitor Ads, Headlines, and Keywords


Projects and Site Auditing :
Projects
Setting up a Site Audit
Site Audit Overview Report
Site Audit Issues Report


Social Media Audit :
What Is the Social Media Tool
Configuring a Social Media Audit
Social Media Tool Overview Report
Specific Social Media Reports


Social Media Reporting Tools :
Social Media Posts Data
Audience Trends
Social Media Activity Review
Social Media Engagement Data
Hashtags Engagement Data


Brand Monitoring :
What Is Brand Monitoring
Configuring Brand Monitoring
Analyzing Your Results
Practical uses of Brand Monitoring in Your Business

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