Categories

There are currently no items in your shopping cart.

User Panel

Forgot your password?.

The Data Science of Marketing

Video Introducing this tutorial

Introduction

Welcome
Data science for marketing
Obtain data

1. Software Installation

Install R
Install Python
Install Tableau
Orientation to UI for R, Python, and Tableau
Exercise files

2. Data, Exploratory Analysis, and Performance Analysis

Overview and case study
Exploratory analysis with R
Exploratory analysis with Python
Exploratory analysis with Tableau
Pros and cons

3. Inference and Regression Analysis

Overview and case study
Regression with R
Regression with Python
Regression with Tableau

4. Prediction

Overview and case study
Prediction with R
Prediction with Python
Prediction with Tableau

5. Cluster Analysis

Overview and case study
Cluster Analysis with R
Cluster Analysis with Python
Cluster Analysis with Tableau

6. Conjoint Analysis

Overview and case study
Conjoint analysis with R
Conjoint analysis with Python
Conjoint analysis with Tableau

7. Best Practices

Agile marketing
Design and conduct market experiments
Stakeholder alignment

Conclusion

Next steps

You Have Got Gift 25% OFF

Use this Coupon Code “J3JKN396