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The Business of Songwriting: First Steps


Introduction
Welcome

1. Understanding Performance and Mechanical Rights
What is a split letter?
Copyrighting your original songs
What is a performance rights organization (PRO)?
Registering a song with a PRO
What is a music publisher?
SoundExchange
Who is Harry Fox?
Understanding mechanical rights, master recording, and synch licenses

2. Self-Distribution and Promotion
Being a do-it-yourself (DIY) musician
Setting up digital and physical distribution of your music
Direct-to-fan connection with Topspin, Bandcamp, and ReverbNation
Manufacturing physical copies of your music
Selling your music using Square Register and Reader
The importance of your website
Social promotion
Maintaining a mailing list
The importance of video and a YouTube presence
Music placement
Who's on your team?

Conclusion
What's next?