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Strategies for Emerging Markets

Introduction

Welcome

1. Understanding Emerging Markets

Why emerging markets matter
How emerging markets differ from developed markets
Differences between emerging markets

2. Designing Entry Strategies

Which emerging market to enter
Whether to go it alone or partner
Turning regulatory constraints into opportunities
Need for finer market segmentation
Identifying the right beachhead

3. Competing and Succeeding within the Market

Beating local competitors at their own game
Master frugal innovation
Cultivate and leverage the local ecosystem
Dealing with rapid changes in market dynamics
Safeguard your intellectual property

Conclusion

Leveraging China and India as global platforms
Build the leadership for emerging markets