lynda Social Media Marketing Tips

Video Introducing this tutorial


Introduction :
The importance of social media marketing

1. Social Media Content Strategy :
Research the market
Types of social media content
Creating a content calendar
Content syndication

2. Social Media Content Types :
Live streaming
Video content
Infographics
Image content

3. Social Media Discoverability :
Hashtags
Collaborations
Trends
Brand ambassadors and social influencers

4. Measuring the ROI of Social Media Campaigns :
Google Analytics for social media
List building on social media
Vanity metrics
Improve engagement

Conclusion :
Next steps

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