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Setting Business Unit Goals

Goal-setting principles

1. Setting Different Types of Goals
Set quantitative goals
Set qualitative goals
Define supporting goals
Set commit and stretch goals

2. Linking Goals to Strategy
Work from the top down
Tie goals to strategy
Tie goals to financials
Tie goals to incentives
Overallocate goals

3. Preventing Goal-Setting Problems
Reality checking goals
Troubleshooting goals
Communicating goals
Providing resources to reach goals

4. Managing Goals after Setting Goals
Measuring goal performance
Revising goals
Holding people accountable
Avoiding pitfalls

Next steps

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