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SEO: Apps

Video Introducing this tutorial


What you need to know before starting the course
SEO for apps vs. ASO

1. SEO for Apps: The Evolving Landscape

Google and Bing mobile results for apps
The zero-sum game of Google Now on tap
The impact of Google micro-moments
What are Google App Packs?
App ranking factors
The rise of search-centric apps
Mobile affiliate networks and app SEO

2. SEO Tactics for Apps: Solutions

Relationship between ASO and SEO benefits
Enabling app indexing: Android and iOS
Creating an app content sitemap
Boosting app download volume and velocity
Star ratings and user sentiment
Update frequency and app freshness
Social media links and app marketing
Summary of competencies used in App SEO