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Salesforce for Marketers

Video Introducing this tutorial


Introduction
Welcome
Who is this course for?

1. Marketing with Salesforce
Advertising
Connecting with sales teams
Common workflows for marketers
Communities
Digital marketing
Importing external data

2. Tools
Email apps
Capturing leads from the web
Data cleansing
Social media
Scoring leads
Lead life cycle

3. Marketing Workflows
Finding new prospects and customers
Organizing leads
Campaign management
Managing vendors
Measuring success
Visualizing marketing data

Conclusion
Next steps

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