Why Is Sales Enablement So Important?
What is sales enablement?
1. The Value of Sales Enablement
The value sales enablement brings to sales professionals
The value sales enablement brings to customers
2. Designing Your Sales Enablement Program
Setting objectives, goals, and outcomes
Engaging the sales professional
3. Putting Sales Enablement to Work
Leadership, support, and accountability
Build your sales enablement team
4. Assessing, Measuring, and Enhancing Your Sales Enablement Program
Sales enablement best practices
What to measure, what to track, and how to do it
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