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Running a Design Business: Writing and Pricing Winning Proposals

Video Introducing this tutorial


Introduction
Win more proposals

1. Vetting a Prospect
Why do you need to qualify prospects?
Four well-known methodologies
Your crystal ball for qualifying a new prospect
What to consider when vetting a new prospect
Criteria development checklist

2. Questions to Ask Prospective Clients
What not to ask a new prospect
Questions to ask a new prospect
How to talk about budgets
Challenge: Client scenario
Solution: Questions to ask the client

3. Proposal Strategies
Guiding principals
Content strategy
It's all in the details
Common mistakes

4. Pricing Strategies
Pricing isn't as important as you think
Pricing hourly
Pricing strategies
How to arrive at the best price
How to present your prices

Conclusion
More information on proposals