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Positioning Your Product or Service

Video Introducing this tutorial


Introduction
Positioning is about your customer's point of view

1. Positioning for Success
What investors are looking for
Ben and Jerry's: Case study
Keys to success

2. Position Your Product or Service
How do you want customers to see your product or service?
Step 1. Create meaningful attributes, part 1
Step 1. Create meaningful attributes, part 2
Step 1. Create meaningful attributes, part 3
Viking Cruises case study
Step 2. Custom attributes
Step 3. Evaluate and rank attributes
Step 4. Evaluating positioning rankings
Step 5. Positioning of your attributes
Step 6. Your positioning statement
Common mistakes

3. Position Your Product or Service Workshop
Position your product or service in action