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Offline Marketing Foundations


Introduction
Is traditional marketing dead?

1. Offline Marketing Overview
What is offline marketing?
Pros and cons of offline marketing
How offline marketing is used alongside online marketing
Keys to offline marketing success
Audience development

2. Budgeting
Deciding how much to spend
Tracking offline marketing ROI

3. Direct Mail
Direct mail overview
Direct mail best practices
Budgeting for direct mail
Mailing lists
Printing and distribution

4. Events
Trade shows
Meetups
Speaking opportunities
Parties
Promotional giveaways

5. Print
Introduction to print advertising
Staying top of mind with print
Designing great print advertisements
Business cards
Newspaper and print ads
Flyers and banners
Magazine ads
Billboards
Door hangers
Coupons

6. Television and Radio
TV advertising
Radio advertising
Producing a TV or radio ad

7. Outreach
Strategic marketing alliances
Getting media mentions

8. Promotional
Sign spinners
Guerrilla marketing
Sponsorships
Contests
Curbside advertising

Conclusion
Next steps