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lynda Marketing Your Side Hustle

Video Introducing this tutorial


Introduction:
You made it, now get it out there!
What you should know before starting

1. Before Opening the Gates:
Understand the stakes
Make sure your offer is compelling
The two problems: Conversion and traffic
Marketing is about persuasion

2. Storytelling for Fun and Profit:
Write your origins story
Create a strong About page
Copywriting for results

3. Get the Word Out:
Market to your grandma
Forums and communities
Social media marketing
Press and media

4. Deals, Discounts, and Promotions:
Let's make a deal
Eight types of promotions
Encouraging referrals and using incentives
Five ways to create urgency

5. Advertising:
Could you get it for free?
Online ads: Facebook and Google
Other options
Tracking your ad spend

Conclusion:
Remix your offer
Sell like a Girl Scout
Next steps