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Marketing Tools: SEO

Video Introducing this tutorial


Introduction
Must-have tools for SEO growth

1. A Look at Goals
SEO goals
SEO tool categories
Technical SEO tools
Content SEO tools
Offsite visibility with SEO
Competitive research for SEO

2. Google Search Console
Signing up for Google Search Console
Overview of Google Search Console
Understanding search performance
Evaluating SEO problems
Understanding crawl factors

3. Google Diagnostic Tools
Using Google web.dev
Interpreting web.dev results
Understanding page speed elements
Using Google Test My Site
Using Google Lighthouse

4. Screaming Frog SEO Spider
What is Screaming Frog?
Exploring the interface
Configuring your first crawl
Reviewing results
Generating a sitemap
Importing crawl data

5. Keyword Resources
Using Google Keyword Planner
Using KWFinder
Using AnswerThePublic
Using Google Trends

6. Google Structured Data
What is structured data?
Getting started with structured data
Structured Data Testing Tool

7. SEMrush
What is SEMrush?
Conducting keyword research
Conducting competitive research

8. Ahrefs
What is Ahrefs?
Conducting keyword research
Conducting competitive research

9. Bonus Tools
Using Siteliner for duplication issues
Using BuzzSumo for content research
Using plugins for WordPress SEO

Conclusion
Next steps