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Marketing on LinkedIn: The Sophisticated Marketer’s Guide

Video Introducing this tutorial


Introduction
It's a great time to be on LinkedIn

1. LinkedIn Today
Reaching LinkedIn members
Using an organic and paid presence

2. Organic Marketing Tools on LinkedIn
Optimizing your profile
Publishing on the platform
Engaging in LinkedIn Groups
Creating pages
Five tips to optimizing your page
Contributing to the community

3. Paid Marketing Tools on LinkedIn: An Overview
Using LinkedIn advertising products
Using brand awareness campaigns
Using consideration campaigns
Using conversion campaigns
Using the Insight Tag

4. Setting Up Your First Campaign
Creating your account
Creating a campaign group
Creating your campaign
Setting your campaign live

5. Targeting on LinkedIn
Using targeting capabilities
Using Matched Audiences

6. Measuring Impact
Measuring results in Campaign Manager
Using campaign demographics
Using conversion tracking

Conclusion
Next steps