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Marketing Foundations: Value Proposition Development


Introduction
Welcome

1. Understanding Value Proposition
Defining value proposition
The importance of your value proposition
Understanding your visitor's perception filters

2. The Benefits in Your Value Proposition
Your tangible features
Your intangible benefits
Intangible benefit tactics
Personal benefits versus business benefits

3. The Costs in Your Value Proposition
Your perceived cost
Price
Delivery cost
The power of free
A case study

4. What Is Your Value Proposition?
The value proposition framework
Testing your value proposition

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