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Marketing Foundations: Customer Segmentation

Video Introducing this tutorial


Introduction
Welcome
What you should know before watching this course

1. Geographic and Demographic
Geographic segmentation
Demographic segmentation
Cultural segmentation
Where to find data for geographic and demographic segementation

2. Behavioral and Usage Segmentation
Behavioral segmentation
Segmenting customers by usage
Creating a clearer picture of customers

3. Psychographic Segmentation
How consumers see themselves and their world
Researching psychographic profiles
Developing profiles of your customers and targets

4. Benefits-Sought Segmentation
Why do people buy your product?
Opportunities to reach new markets

5. Customer Profiles
Communicating customer personas within your organization
Using customer personas in your marketing messaging

Conclusion
Next steps