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Logo Development: Identity Design and Discovery


Introduction
Welcome
What to know

1. Understanding the Why
The breadth of brand impact
The value of preparation and research

2. Understanding Client Motivation
New ownership
New leadership
Product shift
Ethos shift
Course correction

3. Understanding the Client's Business
Who you should ask
What should you ask
Three tips for good questioning

4. Discovering Business Personalities
Brand personality
The big five
Finding your blend

5. Research and Discovery
Self-immersion
Meeting prep
Identifying customers
Visual discovery

6. Competitive Analysis
Identifying competitors: Logos and visual brands
Identifying competitors: Visual assets

7. The Design Brief
Crafting your design roadmap

Conclusion
Next steps

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