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Learning Package Design

Introduction

Welcome

1. Why Packaging?

Why is packaging important?
The basic roles of packaging
What makes a successful package

2. Branding and Package Format

Understanding the competition
Choose a form that communicates the brand
The needs of the product
Where will the package live?
Stock vs. custom
Types of packaging
Find a packaging vendor

3. Designing and Testing

Information on the package
Line considerations
Use of illustration and photography
Typography choices
Color considerations
Layout considerations
Materials, texture, and finishes
Shelf appeal and consumer response

Conclusion

Next steps

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