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Learning App Store Optimization for iOS and Android Apps

What you should know

1. Getting Started
What is app store optimization?
Why is app store optimization important?
Comparing the app stores
How the iTunes App Store ranks your app
How Google Play ranks your app

2. App Store Optimization Basics
Creating the ideal app title
Choosing keywords for your app
Using to find keywords
Choosing your category
Writing your app description

3. App Store Optimization Techniques
App indexing with Firebase
Deep linking to your app
Traditional vs. deferred deep linking
Smart banners

4. Creating Visual Assets for Your App
Designing your app icon for ASO
Designing screenshots for your app
Making an effective app marketing video

5. Monitoring App Store Optimization
Tools for tracking ASO performance

Next steps