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lynda Jonah Berger on Viral Marketing

Video Introducing this tutorial


Introduction :
The power of viral marketing

1. Contagious Content :
Word-of-mouth marketing
Having an online and offline strategy
Six STEPPS to getting people to share

2. Social Currency :
Making people look good
Making people feel like insiders
Showing your inner remarkability

3. Triggers and Emotion :
Reminding people with triggers
Finding your product's trigger
Getting people to care with emotion
Focusing on high-arousal feelings

4. Public and Practical Value :
Making things easier to see and imitate
Making the private public
Crafting useful and helpful content
Highlight value through the rule of 100

5. Stories and Putting STEPPS into Practice :
Telling stories that carry your message
Building the narrative
Combining the six STEPPS