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Identifying Your Target Market


Introduction
Target market essentials

1. Importance of Your Target Market
Why is your target market so important?

2. Target Market Framework
Define your target market
Step 1. Define standard attributes: Demographics
Step 1. Define standard attributes: More demographics
Step 1. Define standard attributes: Pshychographics
Step 2. Develop custom attributes
Validation
Adjust your strategy

3. Target Market in Action
Target market essentials