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Google 360 Suite Overview

Video Introducing this tutorial


1. Introduction to the Google Analytics 360 Suite
Understanding digital marketing platforms
What is the Google Analytics 360 Suite?

2. Understanding the Tools That Make Up the GA 360 Suite
Collecting and analyzing data with Google Analytics 360
Streamlining technical implementations with Google Tag Manager 360
Testing and personalizing with Optimize 360
Visualizing data and reporting with Data Studio
Attributing value to marketing activities with Attribution 360
Managing, evaluating, and activating audiences with Audience Center 360
Finding consumer insights with Surveys 360

3. Putting It All Together
Tracking a typical digital consumer interaction
Learning more about your customers
Testing your ideas and personalizing experiences
Managing, activating, and reporting across multichannel marketing campaigns
Optimizing digital budget allocations with attribution

Next steps

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