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Fundamentals of a Redesign


Introduction
Fundamentals of a redesign

1. Foundations
Reasons to redesign
Determining the need for a redesign
The original design: The good and bad
Strategic goals
Meeting the goals visually

2. Case Study: Changing Direction
Case study: Changing direction

3. Process
Client interface
Types of redesign: Evolution
Types of redesign: Revolution
Naming
Launching the new design

4. Case Studies
Logos and identities
Packaging
Marketing materials
Websites
Launch communication

Conclusion
Recap