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lynda Evil by Design 4: Harnessing Illogical Reactions

Video Introducing this tutorial

Introduction :
Harnessing illogical reactions for impact

1. Illogical Reactions :
Loss aversion
Time constraints and compliance
Creating anchors
Breaking coherence
Negative options
Metaphysical arguments and appeals to emotion

Conclusion :
Using illogical reactions
How far should you take your persuasive design?