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lynda Employer Branding on LinkedIn

Video Introducing this tutorial

Introduction to employer branding on LinkedIn
Understand the new buyer's journey

1. Company Page Branding:
Design a strong company page
Company page features
Company culture and your page

2. Employer Branding through Content:
Driving engagement
Content sharing best practices
Setting up admins
Content schedulers
Amplify organically and with ads
Four ways to increase followers

3. Employee Personal Profile Branding:
Employee profiles and your brand
Is a social sharing policy needed?
Employee profile best practices
Creating branding templates
Personal profiles and your company page
Corporate culture with updates
Mining your inbox

Launching an employee branding initiative