What to expect
Who can benefit from this course?
What is high concept?
1. The Four Secret Ingredients of a High-Concept Idea
Secret ingredient #1: Fish out of water
Secret ingredient #2: A looming conflict
Secret ingredient #3: A hook
Secret ingredient #4: A universal theme
2. Five Proven Methods for Brainstorming High-Concept Ideas
Proven method #1: Larger than life
Proven method #2: Extra, extra, read all about it!
Proven method #3: The magic talisman
Proven method #4: The people zoo
Proven method #5: The mishmash
3. Wrapping Up
Recap and putting it all together
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