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Designing a Channel Ident

Bringing a logo to life
Using the exercise files
Case study: The Zoom channel
The brief

1. Import
Preparing the artwork
Importing assets

2. Animation
Creating a basic transition
Bouncing the logo
Animating a camera
Extruding the logo
Lighting the scene
Adding secondary animation

3. Particles
Introduction to particles
Setting up a 3D particle system

4. Titles
Converting artwork to live text
Per-character text animation

5. Shadows
Adding 3D shadows
Casting shadow from the particles

6. Finalize
Adding motion blur

Next steps