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Customer Retention

Video Introducing this tutorial

Introduction

Welcome
Difference between retention and loyalty

1. Key Ingredients for World-Class Customer Retention

How to calculate customer lifetime value
Make customer follow-up meaningful, memorable, and personal
Learn consistency over quantity
Prevent customer loss

2. Driving Revenue Growth through Retention

Develop your customer retention strategy
Identify your most valuable customers
Leverage customer data
Learn to observe behavioral changes
Bring back lost customers

3. The Nuts and Bolts

When and how to use automation properly
Use the appropriate reason

4. Foolproof Retention Activities

Learn the Pick-3 process
Call three high-value clients
Send three handwritten notes
Check in on three new clients

Conclusion

Next steps

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