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Cross-Functional Sales Teams

Video Introducing this tutorial


Introduction
Developing a high-performing cross-functional sales team

1. Understanding the Cross-Functional Sales Team
Defining the cross-functional sales team
Typical members of cross-functional sales team
Advantages of cross-functional sales team
Disadvantages of cross-functional sales team

2. Cross-Functional Sales Strategy
Understanding your buyer
Creating internal goals and objectives
Defining the process

3. Cross-Functional Communication
Creating the right communication strategy
Setting expectations
Tools and technology

4. Defining Cross-Functional Success
Internal metrics
External metrics

Conclusion
Next steps