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Crisis Communication

Video Introducing this tutorial


Introduction
Prepare for crisis communication

1. Understanding Crisis Response
Defining crisis
Responding quickly and confidently

2. Notifying Your Audience
Identifying your different audiences
Deciding how to contact your audiences
Assessing communication resources

3. Assembling a Core Crisis Communication Team
Identifying crisis team members
Establishing a chain of command
Appointing a crisis communication leader
Appointing a spokesperson
Establishing a crisis command center

4. Developing Statements
Gathering proactive statements
Developing hold statements
Developing reactive statements
Apologizing during a crisis
Avoiding common crisis response mistakes

5. Post-Crisis Evaluation
Reviewing your crisis response
Releasing a post-crisis assessment

Conclusion
Proactive crisis planning