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Creating an Online Video Ad: 2 Editing, Uploading, and Marketing


Introduction
Online video ad post-production wrap up

1. Edit Your Online Ad
Fundamentals of video editing
Watch your video and take notes
Import video clips
Organize files
Assemble a rough edit: Dialogue
Assemble a rough edit: B-roll
Trim clips and fine-tune
Work with audio: Deal with bad audio
Work with audio: Monitor levels
Export a review copy and get feedback

2. Add FX and Graphics
Transitions
Incorporate effects
Titles
Adjust color

3. Upload and Market
Export and upload your video
Captions
Clickable overlay graphics
Review your video ad's objectives
Marketing strategies: Part 1
Marketing strategies: Part 2
Measure your video's success
Learn from your ad's strengths and weaknesses

Conclusion
Next steps