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lynda Creating an Editorial Calendar


Introduction
Welcome
How to use the exercise files
What you should know before watching this course

1. What Is an Editorial Calendar?
Define your editorial calendar
Benefits of an editorial calendar
Elements of a successful editorial calendar
Types of editorial calendars

2. Goals of Your Calendar
How to pair an editorial calendar with the right department
Establish the objectives of your calendar

3. Tools for Your Calendar
Choose the right calendar tool
How to use Google Sheets
How to use Trello
How to use CoSchedule
How to integrate WordPress

4. Format Your Calendar
Set the time frame
Include key campaigns
Focus on relevant marketing channels
Prioritize team collaboration

5. Execute Your Calendar
Use your calendar as a compass
Organize your editorial calendar
Improve your calendar over time

Conclusion
Next steps for your editorial calendar

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