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Creating a Culture of Service

Video Introducing this tutorial


Introduction
Welcome
What is a culture of service?
Framing

1. Leadership Messaging
Clarity of purpose and customer focus
Your personal backstory
Tell customer impact stories
Framing financials and objectives

2. Processes and Policies
Destroy silos
Metrics and measures
Focus
Overcoming mistakes

3. Hiring and Firing
Interview and hire for mindset
When to fire an employee
How to explain a firing
Use your culture to recruit top talent

4. Reinforcing a Culture of Service
Your executive team or board
Meetings
One on one

Conclusion
Next steps

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