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Content Marketing: Getting Your Content Published


Introduction
Welcome
What you should know

1. Understanding Your Audience
Defining your audience
Creating a media list
Vetting publications
Uncovering what publications want
How to find emails and contact reporters

2. Creating Your Offer
Brainstorming content ideas
Creating your abstract for the media

3. Conducting Media Outreach Successfully
Crafting your pitch for the media
Following up with reporters

4. How to Write with a PR Lens
Best practices in PR writing
Drafting content that publications will accept

5. Setting Yourself Up for Long-Term Success
Building relationships with reporters

Conclusion
Next steps

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