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Communicating in Times of Change

Video Introducing this tutorial

Introduction

Welcome
Course overview

1. Why Communication in Times of Change Matters

Horror stories
Success stories and survey data

2. Strategize Your Communication Efforts

Who
Why and when
How
What

3. Crafting the Change Communication Message

Frame positively
Five questions people have in times of change

4. Understanding the People Being Asked to Change

Managing difficult questions
Reasons people resist
Empathize with others

5. Overcoming Resistance

Head and heart
Tell the story
Success

Conclusion

Next steps