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lynda Cold Calling Business Leaders

Video Introducing this tutorial


Introduction:
Cold calling
What is a business leader?
Why call a business leader?
The rules of selling to business leaders
Wrap up

1. Personality Color Types:
Introduction
Personality colors theory
Red personalities
Yellow personalities
Blue personalities
Green personalities
Cross-types
Wrap up

2. Calling Different Job Titles:
Introduction
Gatekeepers
Business owners
Managing directors and CEOs
Department leaders
Wrap up

3. Approaching Business Leaders:
Introduction
Find direct routes
Using disarming honesty and humor
Earning the sale
Assertive tone of voice
Gap selling
My tricks and tips
Wrap up

4. Dealing with Business Leaders:
Introduction
Next actions
Taking ownership of tasks
Wrap up

Conclusion:
Congratulations!