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Agile Marketing Foundations


Introduction
Welcome
Who needs agile marketing?
Where did agile come from?

1. The Agile Marketing Playbook
The agile marketing playbook
Triangulated vs. circular workflows
Strategy
Implementation
Validation
Core values of agile marketing

2. Citizen Data Scientists and Agile Marketing
Data's role in marketing
Analytics for agile marketing
The types of marketing data
Market research data
Marketing performance data
Predictive analytics
Practices for data success
Data-first marketing

3. Agile Marketing Team
Team composition
Scrum master
Marketing program owner
The war room

4. Agile Marketing Tools
The backlog and estimating techniques
The sprint plan
The retrospective
The agile marketing roadmap

Conclusion
Next steps

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